Since its founding in 2005, The Cookware Company has been dedicated to achieving global leadership in sustainable housewares products. The company began its journey with the goal of revolutionizing the cookware category to improve consumer health.

In 2007, The Cookware Company introduced GreenPan, the first PFAS-free cookware to the market. The debut on the Home Shopping Network (HSN) in the USA was a phenomenal success, with 100,000 pieces sold in just four hours. GreenPan offered consumers a real alternative to traditional non-stick cookware for the first time and established a new category in the cookware world.

Following the success of GreenPan, The Cookware Company introduced Thermolon™, a ceramic non-stick coating. Thermolon™ is an innovative ceramic non-stick coating made from natural materials like sand and contains no harmful PFAS chemicals. This coating surpasses traditional non-stick coatings in terms of heat transfer, durability, and performance.

Since the introduction of Thermolon™, The Cookware Company has received over 150 patents for technological innovations and operates its own production facilities in China, Germany, and Italy, as well as coating factories in South Korea and Italy. The company continuously invests in research and development as well as its own production and distribution chain to ensure every product meets the highest standards. With its own R&D centers and a sophisticated consumer service, the company remains at the forefront of technological advancements while providing healthier alternatives for the kitchen.

In addition to its own innovations, The Cookware Company is the owner of renowned brands such as Smeg and KitchenAid, further solidifying its position as a leader in the housewares industry.

Overall, The Cookware Company represents a more conscious and sustainable approach to household products, offering items that protect consumer health and preserve the environment.

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