With BCBG the name says it all! The name stands for bon chic, bon genre, a Parisian phrase that stands for good style and good attitude.  BCBG represents a classic European sophistication with a modern American twist.
The brand, draws inspiration from the evolving landscapes of culture, art and design.
Their focus is on confidence as the cornerstone of any great look!
Their goal is to make all women feel beautiful and confident no matter what they wear. Here, the name says it all! The name stands for bon chic, bon genre, a Parisian phrase that stands for good style and good attitude.

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