Kaufland bought real.de and merged it into kaufland.de in April 2021. Now, Kaufland's online marketplace is the biggest newcomer in German online shopping. It offers over 25 million products, mostly non-food items. Being part of the Schwarz Group, Europe's largest retail company with Lidl, Kaufland is well-known and trusted by many customers. The brand has a strong history, especially in East Germany after reunification, and is also leading in digital innovations. For instance, Kaufland has its own island called "Kaufisland" in the popular game "Animal Crossing New Horizons," showing its commitment to sustainability in a fun way. This move is seen by many as a first step towards the "Metaverse," where digital and real worlds blend more and more.

It is expected that Kaufland's attractiveness as a marketplace for sellers will continue to grow. This is because online commerce, in general, has strengthened following the COVID-19 pandemic. Many people who were previously more inclined towards offline shopping have embraced online shopping during the pandemic. In the future, online marketplaces are likely to remain robust, especially if restrictions on in-person shopping continue due to factors like contact limitations.

Beyond this general trend, Kaufland offers some specific advantages.

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Easy Entry

Getting started with Kaufland is made very easy for online sellers – there are minimal barriers. As long as your products are not on the list of prohibited items, you have the necessary documents, and can provide customer service in German (2nd and 3rd level support), there should be no obstacles to successful registration. Additionally, Kaufland is open to sellers of all sizes. This means you can offer an unlimited number of products.

Automatic Lowest Price Adjustment

With Kaufland's free automatic repricing tool, you can set a minimum price for your products. If similar products undercut your price, the repricer can adjust your price according to your bid to increase your chances of selling.

Paid and Free Advertising

Products promoted through Sponsored Ads appear prominently in Kaufland's search results or other locations when a corresponding bid is placed. Especially during the initial phase of selling on Kaufland, using Sponsored Ads can give your products a boost. As your items gain more views and purchases through these ads, their organic ranking in search results improves over time. Therefore, the initial investment in ads pays off in the long run. Before running ads, ensure all content in product listings is optimized to maximize conversions.

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