In May 2024, the Fressnapf Group launched its comprehensive omnichannel strategy with a new logo in tow. The goal is to further expand its presence on online marketplaces, thereby strengthening its market leadership in the pet supply sector in Europe. Since the opening of the first Fressnapf store in 1990 in Erkelenz, North Rhine-Westphalia, founder Torsten Toeller has remained the sole owner and has been instrumental in driving the company's development.

Europe's leading omnichannel retailer for pet supplies!

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